TxGAP - Graduate Student Marketing Has Changed. Have you?

                        The Texas Leader in Graduate Enrollment Management


Graduate Student Marketing Has Changed. Have you?

  • 22 May 2014
  • 12:00 PM - 1:00 PM
  • https://www3.gotomeeting.com/register/830264398
Higher Education marketing has changed dramatically in the last few years and no audience has been more impacted by this shift than those who are marketing to graduate students. As institutions across the country continue to expect more from their graduate programs, evaluating marketing efforts is a critical first step in ensuring enrollment success. If your institution is marketing today the same way you were ten or even five years ago you are more than likely already in trouble. If you are interested in hearing about what is new in marketing please join us for this interactive webinar that will combine the presentation of new marketing ideas with an open question and answer session.

About the Presenter

Dr. Brenda Harms is an experienced higher education administrator with a diverse marketing and admissions background. Her perspective on higher education marketing and recruitment is strengthened by her hands-on experience serving in both academic and administrative roles at a branch campus. As a consultant she has assisted dozens of colleges and universities from across the country in their efforts to serve adult and graduate students more effectively. Her book, Up to Speed: Marketing to Today’s Adult Student, was published in March 2010. Brenda is also an avid speaker, having presented at several national conferences, including the CIC, CASE, CAEL, UPCEA Marketing, CAHEA, ACHE, NABCA, and CAP.


TxGAP is the official Texas chapter of NAGAP, the National Association for Graduate Enrollment Management.

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