Preconference Institute:

Content Marketing Workshop for Graduate Enrollment Management

Presented by Tony Fraga and Zach Busekrus from Direct Development

Thursday, June 7 1:30-4:30 (2 90 minute sessions)

Zach presenting Tony presenting

How do today’s prospective graduate students research schools and programs to get the answers they are looking for? How do you, as a graduate enrollment management professional, ensure that your school’s content is highly relevant, easily accessible, and conversion-centric? This workshop will walk through the inbound methodology for content marketing, and lay out a game plan for how to leverage content at all three stages of the Applicant’s Journey — awareness, consideration, and decision.

All of the content marketing tactics taught will help build your website’s SEO rankings so you can “get more” out of your school’s website. Start tracking prospective students much earlier in the game to learn what they are viewing, their interests, and respond with relevant content across email, social media, and landing pages.

In this 3 hour comprehensive Content Marketing Workshop, attendees will use live exercises and case-study examples to help you get off the ground with inbound enrollment marketing. Attendees will understand how to develop a solid content marketing strategy for graduate enrollment management by bringing together best practices in blogging, social media (paid and unpaid), email workflows, landing pages, contact tracking, live and artificial messaging (web chat), and many advanced marketing automation tactics.

Registration Fees:

Regular (through May 31): $85

Late (June 1-June 6): $100

Registration will open in February!